Introduction: Ethics can be defined as the principle of the conduct governing an individual or a profession. On the other hand ethics is considered as a branch of philosophy which deals with morality. In philosophy, ethics is the study and evaluation of human conduct in a light of moral principles. Having said this, we have to understand that moral principles may be viewed either as the standard of the conduct that individuals have constructed for themselves or as the body of obligations and duties that a particular society requires of its members. Media centric ethics Media ethics is the branch of philosophy seeking to help the media professionals to determine how to behave in their work. Media ethics can also be considered as the guidelines for journalists and other media professionals. Having said that ethics is not any fixed set of rules or laws. Rather it is a process that evolves with the world in which the media operates and on which the media report. Media ethics concerns
